Emma is an email marketing platform available to divisions, colleges, schools, and other units to design and send branded newsletters, targeted announcements, and more to students, faculty, staff, and friends of the University.
- Subaccounts for team collaboration
- Drag-and-drop email design
- Branded and customizable email templates
- Audience segmentation
- Analytics and insights
- Marketing automation
How Can I Use It?
Requests to use Emma are evaluated using several criteria, including but not limited, to the frequency of distributions, the need for email analytics, the size of the recipient list and number of external contacts. To learn more, contact universitycommunications@odu.edu.
Emma Login
ºÚÁϲ»´òìÈ faculty, staff and students who are approved Emma users can log in using single sign-on.
Additional Information
Primary Managers and Secondary/Backup Managers are required to:
- Manage manual email lists
- Maintain accurate user permissions/access
- Review segmented contacts
- Manage new user requests: must specify if the users should be able to create/edit/send emails or only create/edit emails
Internal ºÚÁϲ»´òìÈ Recipients: All active University email addresses in Emma are maintained and updated regularly by the Division of Digital Transformation and Technology (DTT) based on information provided by both the Registrar and Talent Management and Culture. Some audiences may need to still be to be maintained by individual subaccount owners.
External recipients: Subaccount managers will maintain and update contacts that are external to the University.
Emma offers more tips on manual contact list management.
Note: ºÚÁϲ»´òìÈ employees are not permitted to opt-out of certain internal email communications because these messages are considered essential business communications. They may include critical information related to safety notifications and operational updates necessary for employees to perform their roles effectively. As such, these communications are not classified as optional or marketing in nature and must be delivered to ensure organizational continuity, legal compliance and the well-being of the University community. However, employees may have the option to unsubscribe from other University emails considered essential business or safety related communications.
The University provides a collection of branded email templates designed for customization to meet the unique requirements of each subaccount. Units may customize the templates while maintaining ºÚÁϲ»´òìÈ brand consistency. All templates must reflect ºÚÁϲ»´òìÈ’s visual identity.
To maintain a consistent brand identity across all communications, the subaccount manager should email emmatemplaterequest@odu.edu to request University Communications’ review of template changes prior to deployment. This collaboration ensures that your emails align with the University’s visual and messaging standards while allowing for personalized adjustments.